Guidelines

Use color & contrast to make CTAs stand out

Get your calls-to-action noticed by scaling back the colors of your design and using bold colors for your buttons and links.

Screenshots from Rothy's & HVMN that show bright blue & red buttons that grab attention

The most effective sites lead visitors through the buyer's journey effortlessly.

In the examples above, Rothy's and HVMN use bold colors for their buttons. You'll notice that neither site uses these colors on items that don't indicate action.

Using the same color for passive elements (e.g., background & borders) would cause unnecessary confusion. Instead, visitors know exactly where to take their next action.