Bloomscape visually highlights our enduring relationship with plants

Bloomscape weaves together a unique experience using all the usual suspects—layout, color, typography, and dashing visuals. By paying homage to our relationship with plants, Bloomscape brings visitors closer to their products and their brand.

Bloomscape.com home page screenshot in browser window

Observations:

Screenshot of major categories on Bloomscape's site

It's immediately clear what Bloomscape sells and how they deliver. They outline their product categories right below the hero section and quickly transition to their best sellers.

Screenshot of article on Bloomscape's site, showing their two main fonts and a lifestyle photo

Bloomscape's imagery, color scheme, and typography orchestrate an immersive and consistent experience.

Screenshot of Plants page, showing an array of product photos

Product photos include a table to show scale across various plant sizes and species.

Bloomscape lifestyle photo that shows a family sitting in a yard on wood adirondack chairs around an iron fire pit

Lifestyle imagery showcases attractive settings that include people interacting with plants as well as with loved ones, sharing a moment of connection.

Guidelines used:

Observations

Communicating value

  • It's immediately clear what Bloomscape sells and how they deliver.
  • To be more specific, they outline their product categories right below the hero section.

Engaging the audience

  • Bloomscape's imagery, color scheme, and typography orchestrate an immersive and consistent experience.
  • Product photos include a table to show scale across various plant sizes and species.
  • Lifestyle imagery showcases attractive settings that include people interacting with plants as well as with loved ones, sharing a moment of connection.

Making it memorable

  • Raisonné & Nib (Colophon Foundry) are a pairing that set the tone with an organic feel and grown-up personality.
  • Video provides a unique perspective on their fulfillment process with the journey of a plant from Bloomscape's greenhouse to your house.

Attributes

Style:
Mainstream Immersive
Department:
Home & Living
Platform:
WooCommerce
Tools used:
Google Analytics
Hotjar
Google Optimize
Hubspot
Country of Origin:
United States
Connect with the brand: