Observations

Ghia creates an atmosphere of nostalgic sophistication that feels comforting yet exclusive

Through consistent styling and clever copy, Ghia paints an aspirational picture of what we all yearn for—warm, relaxing evenings surrounded by the people we care about.

drinkghia.com home page screenshot in browser window

Observations:

Guidelines used:

Like a beacon shining from a glamorous yesteryear, Ghia creates an atmosphere of nostalgic sophistication that feels comforting yet exclusive—a balancing act very few can pull off. A sea of reds and purples establish a nice contrast for the mid-century style of Ghia's logo, while the exaggerated twinkle that graces the cocktails brings the nostalgia full circle.

Despite having just one product, Ghia has built surrounding content that makes it feel like many more. A highly-engaging recipes section extends the browsability of their site. Utilizing the same photographic style creates a remarkably consistent experience while merging the recipes with the portrayal of the central product.

Just one look at the product descriptions—filled with adjectives and personification that bring the product to life through its ingredients—shows just how well Ghia paints pictures with copy. Throughout the experience, their content remains succinct as they resist the urge to write a tell-all.

Ghia has created a case study on building an immersive experience around a single product. Through consistent styling and clever copy, they craft an aspirational image that we're all yearning for—warm, relaxing evenings surrounded by the people we care about.

Attributes

Style:
Artistic Modernism
Department:
Food & Beverage
Platform:
Shopify
Tools used:
Google Analytics
Klaviyo
Country of Origin:
United States
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