Haus has crafted what feels like an informal get-together with your closest friends

It's a subtle sense of completeness that Haus creates; like one of those nights that seemed like nothing at the time but remains memorable for years to come.

Haus  Screenshot Main

Observations:

Screenshot of a visual representation of the ingredients in Haus products

The ingredients section is a great example of "showing, not telling." Haus highlights ingredients in the form of a bottle, making the visual connection between raw materials and the finished product.

Screenshot from Haus website showing their use of two different fonts

Haus explains their ethos in a relatable way with emotionally resonant typography. Roslindale gives depth to the brand personality—it's an old-style serif that feels like peak Madison Avenue. Pairing it with GT America gives it a strong but silent supporting cast, creating a delightful balance that only further enriches the content.

Screenshot of Haus's product photos that use an image in the background to complement the product packaging

Props are one way to give product photos some individuality. Instead of going that route, Haus uses lifestyle photos as complementary backdrops and it works perfectly.

Screenshot of Haus lifestyle photo showing people gathered around a table

All of Haus's lifestyle photography has the same vibe. It's classy & elegant while, at the same time, unpretentious & inviting.

Guidelines used:

Observations

This well-designed darling of the DTC world achieves so much, so effortlessly. What else would you expect when one of the co-founders ran a production studio with clients like Airbnb, Instagram, & Nike?

In the first 26 words, they call the visitor to action and tell them precisely what they offer. Throughout the rest of the site, Haus sets a tone of nostalgic comfort. Warm tones overlay mid-century décor to give the photography a classic setting with a 70s veneer.

The typeface, Roslindale, is an apt voice to give depth to the brand personality. An old-style serif that feels like peak Madison Avenue, it's simultaneously powerful, elegant, and stylish. Pairing a font this special with a workhorse like GT America gives it a strong but silent supporting cast, creating a delightful balance that only further enriches the content.

Haus has crafted what feels like an informal get-together with your closest friends, one of those nights that seemed like nothing at the time but remains memorable for years to come.

Attributes

Style:
Mainstream Immersive
Department:
Food & Beverage
Platform:
Shopify
Tools used:
Google Analytics
Heap
Mixpanel
Quantcast
CrazyEgg
Klaviyo
Country of Origin:
United States
Connect with the brand: