Observations
March 14, 2021

Haus has crafted what feels like an informal get-together with your closest friends

It's a subtle sense of completeness that Haus creates; like one of those nights that seemed like nothing at the time but remains memorable for years to come.

Haus  Screenshot Main

Observations:





This well-designed darling of the DTC world achieves so much, so effortlessly. What else would you expect when one of the co-founders ran a production studio with clients like Airbnb, Instagram, & Nike?

In the first 26 words, they call the visitor to action and tell them precisely what they offer. Throughout the rest of the site, Haus sets a tone of nostalgic comfort. Warm tones overlay mid-century décor to give the photography a classic setting with a 70s veneer.

The typeface, Roslindale, is an apt voice to give depth to the brand personality. An old-style serif that feels like peak Madison Avenue, it's simultaneously powerful, elegant, and stylish. Pairing a font this special with a workhorse like GT America gives it a strong but silent supporting cast, creating a delightful balance that only further enriches the content.

Haus has crafted what feels like an informal get-together with your closest friends, one of those nights that seemed like nothing at the time but remains memorable for years to come.

Attributes

Style:
Mainstream Immersive
Department:
Food & Beverage
Platform:
Shopify
Tools used:
Google Analytics
Heap
Mixpanel
Quantcast
CrazyEgg
Klaviyo
Country of Origin:
United States
Connect with the brand: