Ipsa draws up a comfortable feel that also packs in a few quirks

Ipsa takes a look that would be right at home in a trendy yet timeless restaurant and applies it to the food delivery space.

Eatipsa.com Home Page Screenshot

Observations:

Guidelines used:

Observations

Ipsa takes a look that would be right at home in a trendy yet timeless restaurant and applies it to the food delivery space. It's exactly, and not at all, what you'd expect at the same time. The entire look just works in a way that makes it seem so obvious, yet impossible to conceive.

The inviting photography is complemented by GIFs that simultaneously explain and charm. It's important to have photogenic products (food normally is), but it's downright masterful to compose a setting that conveys the emotion the food brings to life.

For all the high marks throughout the design, the typography really steals the show here. Nothing quite sets Ipsa apart like their type choices—the most expressive of which is an obscure $20 (or free, in many cases) font called Tapeworm. The others are Courier New (!) and Trade Gothic.

It's a combination that sets the stage for the entire composition, establishing a reassuring feel that also packs in a few quirks—check out the highlighted text effect—to keep the visitor intrigued.

Attributes

Style:
Playful Vintage
Department:
Food & Beverage
Platform:
Shopify
Tools used:
Google Analytics
Klaviyo
Drip
Country of Origin:
United States
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