Room caters to their audience with visualizations & incredible in-use imagery

Room has built an engagingly informative environment where visitors can get an unparalleled look into their products. If you're looking to learn how to tell a visual story in online retail, look no further.

Room.com home page screenshot in browser window

Observations:

Room product photos showing their range of phone booths and meeting rooms

Room's product photos provide a perfect overview of their offering. The images are consistent yet slightly differentiated through a gorgeous color palette.

Image showing a team in a Room meeting room talking, reading, and working

In-use imagery comprised of well-staged office environments and casually dressed workers portray an atmosphere any modern company would find aspirational.

A rendering showing a top-down view of a Room phone booth

Product pages show detailed renderings that tie value to each product feature and visualize it for memorability.

A testimonial from an employee at Shopify

Room shares testimonials from companies that are household names; each one including a high-quality portrait of the customer.

Guidelines used:

Observations

Room creates workspaces for modern office environments. A strikingly composed visual experience tells their mission-driven story with spectacular results.

The introductory video provides a detailed view into the use of Room's office solutions, which ties in nicely to the consistently-positioned copy and outstanding photography. The first few words zero in on the benefits of their products. From there, it's all reinforcement of that mission.

Photos of naturally-lit, well-staged office environments with casually dressed workers model the atmosphere you'd find at any modern company. To make it clear that they're speaking to the contemporary, open office space, they showcase on-the-record praise from both Google & Wayfair.

You'll struggle to find a better product page anywhere else on the Internet. Top-notch storytelling is adorned with smooth interactions that are engaging but not distracting. Room highlights benefits, ties them to features, and showcases high-quality testimonials related to each of their claims.

Room has built an engagingly informative environment where visitors can get an unparalleled look into their products. If you're looking to learn how to tell a visual story in online retail, look no further.

Attributes

Style:
Sophisticated Modernism
Department:
Business & Work
Platform:
Shopify
Tools used:
Google Analytics
Hotjar
Google Optimize
Marketo
Country of Origin:
United States
Connect with the brand: