Through an extraordinary use of color, typography, imagery, layout, and video, The Good Plant Co surfaces an emotion of joyful warmth that radiates throughout their store.
It’s a complete and consistent experience that’s anchored by incredible product photography and a color palette that helps tell the story.
Quirks, like the cursor transformations when hovering a product image, create a personality that can’t be replicated by competitors. Terrific font choices embody this individuality and connect with visitors through witty copy.
The Good Plant Co writes the rulebook for designing a stellar online shopping experience.