The Good Plant Co. surfaces an emotion of joyful warmth that radiates throughout their store

Through an extraordinary use of color, typography, imagery, layout, and video, The Good Plant Co writes the rulebook for designing a stellar online shopping experience.

Thegoodplantco.com.au Home Page Screenshot

Observations:

Guidelines used:

Observations

Through an extraordinary use of color, typography, imagery, layout, and video, The Good Plant Co surfaces an emotion of joyful warmth that radiates throughout their store.

It’s a complete and consistent experience that’s anchored by incredible product photography and a color palette that helps tell the story.

Quirks, like the cursor transformations when hovering a product image, create a personality that can’t be replicated by competitors. Terrific font choices embody this individuality and connect with visitors through witty copy.

The Good Plant Co writes the rulebook for designing a stellar online shopping experience.

Attributes

Style:
Mainstream Immersive
Department:
Home & Living
Platform:
Shopify
Tools used:
Google Analytics
Klaviyo
MailChimp
Country of Origin:
Australia
Connect with the brand: