Observations
April 18, 2021

Tracksmith goes the distance with lifestyle photography

Tracksmith has built a nearly flawless visual experience that celebrates their passion for running. Their exquisite storytelling extends through product pages and deepens relationships with the running community in their About & Programs sections.

Tracksmith.com home page screenshot in browser window

Observations:

Communicating value

Engaging the audience

Making it memorable

Attributes

Style:
Mainstream Immersive
Department:
Apparel & Accessories
Platform:
Shopify
Tools used:
Google Analytics
Heap
Hotjar
Google Optimize
VWO
Klaviyo
Country of Origin:
United States
Connect with the brand: