It's easy to see Trade's website as purely utilitarian. The photography aims to complement the content but doesn't go out of its way to inspire—the content is the focal point here. Nearly everything stated is benefits-focused; the intent is to communicate their role in the buyer's relationship with local roasters throughout the country.
In that same vein, Trade does an incredible job of putting roasters in the spotlight. Rather than put their brand first, they're clear about their role as the curator of exceptional coffee. You'll find the logos of independent roasters throughout the site, with complete roaster profiles available for each company.
While it may not be the sexiest aspect of this collection, Trade's filtering functionality is second to none. They provide a filter for all the major factors a coffee connoisseur would need. If you like single-origin, pulped natural/honey processed coffee from Ethiopia with citrus notes, they've got you covered.
It's this relentless focus on visitor needs that lands the Trade site in the Gallery. From copywriting to usability, they've optimized to provide one of the better customer experiences you'll come across.